Would you like an Internet MBA?
OK I admit not everyone has been fortunate enough to study for and receive an MBA. A Master of Business Administration is a master’s degree in business administration for short.
Guess what? That’s not what we are talking about!!!
MBA = Marketing + Branding + Acquisition
These three little words that are arguably the root of all online success in today’s online marketing environment. Why, do you ask?
Marketing is a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. (Wikipedia)
Branding or a Brand is a name or trademark connected with a product or producer.[1] Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies. (Wikipedia)
Acquisition or to Acquire, gain, usually by one’s own exertions; to get as one’s own, as, to acquire a title, riches, knowledge, skill, good or bad habits. (Wikipedia)
So why is an MBA strategy important on the Internet? Basically, the Internet is beginning to reach the mature stage from an Internet marketers perspective. The bell curve of the guru marketer with their secret sauce mentality is reaching its peak in terms of their performance value.
Consumers and online searchers alike are beginning to demand a much more professional look and feel in terms of the presentation, creative quality and content than has ever existed before.
The online marketer together with the associated content writers, graphic artists, developers and sales dept’s must all work together in a cohesive fashion in order to gain optimum control and accountability over what is quickly becoming the main-stay in research and purchasing activity.
The small business owner and manager is falling farther behind. The opportunity to capitalize on Internet marketing and the tremendous low cost advantages to Market & Brand their business and Acquire new customers won’t last forever. Did you know the Internet is quickly running out of addresses?
To learn more visit Brookstone Marketing Group.