Category Archives: Marketing
What is Collaborative Social Marketing
Collaborative Social Marketing – New Lessons from an Old Concept I have owned several companies since exiting the North Carolina public school system, with varying degrees of success; and I have tried just about everything (within my limited means) along … Continue reading
Can a small business really use Branding?
A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business. A legally protected brand name is called a proprietary name. Brand is the image of the product … Continue reading
Internet Marketing Truth Revealed
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for … Continue reading
So you want to start an ecommerce business series – 2
Lots of Capital but not a lot of Technical
This is a good place to be, money to fund the creation of your ecommerce site but a bit dangerous since you don’t have the technical knowledge to understand when people aren’t telling you the truth. Continue reading
So you want to start an Ecommerce Business – 1
The world of ecommerce is exciting, painful and sometimes down right foolish, but we all want the independence that running our own store “could” bring.
Being independent of “the man” and being able to work from anywhere in the world is quite an appealing prospect but most of us have no idea how to do it or the innumerable problems in our path. Continue reading
The hidden benefit of Google Adwords & Google Analytics
Time after time we listen to conversation concerning traffic generation and traffic conversion when using Google Adwords and Google Analytics. These days financial dreams are planted in the chase of the all-mighty click through ratio (CTR), conversion ratio and goal … Continue reading
Website Disaster Relief Needed Now
We had the opportunity, this past week, to interview several severely frustrated potential small business clients who were looking for a quick website disaster relief strategy. The degree of frustration inherent in today’s small business owners seems to be rising … Continue reading
2010 Small Business Struggling with Marketing Dollars
Now that the first decade of this century is over, small businesses are waking up to find themselves in a quandary trying to decide on traditional marketing versus online marketing and the means to finance either one. Traditional Media Advertising … Continue reading
Can AIDA Online Marketing help Small Business?
Most small business owners need to remind themselves about what caused them to start or take-over a small business to begin with. In addition, they often forget how they were able to get a new business off the ground. Many … Continue reading
The Secret Power of Marketing 37
So what is all the magic about the number 37? Very simply stated, the number 37, in our opinion, is the root of success for almost all sales and marketing. Every web designer, content writer, and marketing guru should know and … Continue reading
