One of the little known but highly recognized facts concerning a quality online presence is the effect on employee or staff attitudes and loyalty.
Did you know that the average age of an Internet searcher is over 35 years of age? Did you also know that the age cycle is growing in both age directions?
To first analyze this phenomena you should first ask yourself these questions. How good is the website presence of the company you work for or own? Are they using the most up-to-date practices? Would you promote the presence of your company to your friends?
In our experience, regarding small businesses, we have found that over 90% of small businesses have an online presence so poor that their staff is either not positively impressed enough to promote their own company website or are so unimpressed that it makes a negative impact on their impression and workplace attitudes.
The fact is that the average age of staffing for small business is under the age (less than 30) of the non-internet world. In other words, the staff doesn’t remember or hasn’t been alive on this planet long enough to experience life without the use of the internet.
Most small business owners are older than their staff and therefore have trouble relating to an age group that depends on the Internet almost exclusively for information and knowledge. Conversely, the staff looks upon the small business owner as a fossil and somewhat outdated if the business has a poor online presence.
In conclusion, over 90% of small businesses fail to make a good impression on their staff, can potentially foster a negative attitude, and fail to reap the benefits of word of mouth trust and marketing factors when they ignore their own online presence.
What is your opinion? Leave a comment.
Please visit Brookstone Marketing Group for more information.
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