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Category Archives: Opinion
What Online Expertise is required?
What are the fundamental requirements for Online Marketing expertise? Continue reading
Posted in Content, Home, Opinion, SEO
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Do or Die time for small business…Social Branding
Such a good post I decided to repurpose. In a recent interview conducted by Smart Brief, Shiv Singh, vice president and global social-media lead for Razorfish, author of “Social Media for Dummies”, discusses several key elements that will be essential … Continue reading
Posted in Branding, Opinion
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What caused the Death of Retail
So here we are in 2011 with unemployment still reaching toward 10%, business failures at a 30-year high, and the ability to get small business credit almost at a standstill. Are these issues the cause or effect of something far … Continue reading
Can’t anyone do Social Marketing?
Can’t anyone do it? Traditional media companies commonly mistake social media as a remedial form of marketing. These same people will often relay a message to the media buyer that the social media marketing and the Internet are only a … Continue reading
Warning! Beware of Marketing “Newscasters”
It seems the world of Web Design, Internet Marketing and Advertising, and Consulting is becoming over crowded with Guru’s, Strategists, and so-called experts. These bobble heads are claiming to be online professionals with top-secret methods and strategies for success beyond … Continue reading
Posted in Opinion
Tagged Brookstone Marketing Group, Conversion, Sales, SEO, Stephen D Gross, Visibility
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2010 Small Business Struggling with Marketing Dollars
Now that the first decade of this century is over, small businesses are waking up to find themselves in a quandary trying to decide on traditional marketing versus online marketing and the means to finance either one. Traditional Media Advertising … Continue reading
Posted in Home, Marketing, Opinion
Tagged Brookstone Marketing Group, Geo-Targeted, Geofied, Marketing, Media Marketing, Online, Pay-per-click, PayGo, PPC, Small Business, Stephen D Gross, Twitter, Unified
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So you want to start an Ecommerce Business – 1
The world of ecommerce is exciting, painful and sometimes down right foolish, but we all want the independence that running our own store “could” bring.
Being independent of “the man” and being able to work from anywhere in the world is quite an appealing prospect but most of us have no idea how to do it or the innumerable problems in our path. Continue reading
Website Disaster Relief Needed Now
We had the opportunity, this past week, to interview several severely frustrated potential small business clients who were looking for a quick website disaster relief strategy. The degree of frustration inherent in today’s small business owners seems to be rising … Continue reading
Posted in Marketing, Opinion
Tagged Brookstone Marketing Group, disaster, Marketing, Small Business, Stephen D Gross, Website Design
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Create a positive staff with Online Marketing
One of the little known but highly recognized facts concerning a quality online presence is the effect on employee or staff attitudes and loyalty. Did you know that the average age of an Internet searcher is over 35 years of … Continue reading
Posted in Home, Opinion, Sales
Tagged Brookstone Marketing Group, Marketing, Online, Small Business, staff, Stephen D Gross
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