In a recent report posted by Neilson their research shows a surge in consumer confidence with online search and buying trends.
The Nielson survey shows that 9 out of every 10 (90%) Internet consumers trust word of mouth or people they know for recommendations of an impending purchase.
The report also shows that 70% trust online opinion (Social Marketing, etc.)
However tied with online opinion is websites or business with strong branding coming in at 70%. Online Brand confidence has rose from 48% to 70% in just two years. Thank you Social Marketing with Branding!
Content in articles, press release etc comes in a close 4th with 69%. However it is unclear whether this statistic includes offline content as well.
Traditional forms of advertising, TV, Newspaper, Magazines, Billboards, and Radio fall into the ranking of 6-10. Their percent of confidence falls between 55-62%.
Search engine result ads, online banner ads, online video sales ads, and phone text ads fall to the bottom of the barrel. Their percent range is 24-41%
All of this is great news for firms who are active in Social Media Marketing and Branding. Unfortunately these 2 opportunities for growth are normally far beyond the reach of the small business owner. The need for quality online marketing firms to reach out to the small business community to provide these services has come of age. However the greater need for the small business owner is one of education and conversion from traditional advertising into the online marketing arena.
Pingback: uberVU - social comments