Category Archives: Marketing

SEO – Backlink Importance

Do you know the top SEO technique? Backlinks are commonly ranked in the top 5 in terms of most important steps for ranking your website or webpage on the front page of search engine results.  So what are the top … Continue reading

Posted in Marketing, SEO | Tagged Bing, Brookstone Marketing Group, Google, Pay-per-click, Relevancy, Search Engine, SEO, Stephen D Gross, Yahoo | Leave a comment

Best Practices for Online Marketing

The top seminar question these days is: how does someone decide on a strategy for Internet Marketing if you don’t have a starting point? The answer is somewhat difficult to answer.  Brookstone has identified over 15 marketing channels available within … Continue reading

Posted in Content, Marketing, SEO | Tagged Brookstone Marketing Group, Content, Marketing, Media Marketing, Pay-per-click, SEO | Leave a comment

Outside the box of Social Media Marketing

The questions surrounding how to apply and what to say when using Social Media Marketing are growing exponentially. Many would see this as a signal of failure for people to understand in general the whole concept of community participation, branding and … Continue reading

Posted in Marketing | Tagged Branding, Brookstone Marketing Group, Facebook, Marketing, Media Marketing, Online, Twitter | Leave a comment

Social Marketing racing to the Lead in Consumer Confidence

In a recent report posted by Neilson their research shows a surge in consumer confidence with online search and buying trends. The Nielson survey shows that 9 out of every 10 (90%) Internet consumers trust word of mouth or people … Continue reading

Posted in Marketing | Tagged Branding, Content, Marketing, Media Marketing, Search Engine, Unified | Leave a comment

Social Marketing for Franchise & Multi-Location Business

We have been involved with Online Marketing for over 15 years and have seen the dramatic effects on business in general by search engines like AltaVista, Excite, AOL, Yahoo, MSN, and of course Google. However, in our recent blog post, … Continue reading

Posted in Home, Marketing | Tagged Bing, Brookstone Marketing Group, Franchise, Google, Marketing, Media Marketing, Search Engine, Yahoo | Leave a comment

How The Home Depot views Social Marketing.

During a recent interview conducted by Kurt Vanderahand, posted on SocialMedia.org, Nick Ayres, New Media + Content Manager & Corporate Communications Manager, and Sarah Molinari, Corporate Communications Manager for The Home Depot discuss the basic media approach and online philosophy … Continue reading

Posted in Home, Marketing | Tagged Brookstone Marketing Group, Marketing, Media Marketing, Online | Leave a comment

How to use Twitter Lists

Are you a Twitter for business user? Mashable, one the worlds largest Blogs, wrote this blog to assist people and business understand and perhaps capitalize on the the latest addition to the Twitter family of tools. Twitter’s new Lists feature … Continue reading

Posted in Home, Marketing | Tagged Branding, Brookstone Marketing Group, Marketing, Twitter, Unified | Leave a comment

Can’t anyone do Social Marketing?

Can’t anyone do it? Traditional media companies commonly mistake social media as a remedial form of marketing.  These same people will often relay a message to the media buyer that the social media marketing and the Internet are only a … Continue reading

Posted in Marketing, Opinion | Tagged Magazines, Radio, TV | Leave a comment

The Power of Social Media Marketing

What makes it so powerful? Aside from the obvious need for online copywriting and years of Internet marketing expertise, the real power in social marketing comes from the ability to combine and compound many online marketing channels.  Even greater is … Continue reading

Posted in Branding, Marketing | Tagged Brookstone Marketing Group, Facebook, Marketing, Stephen D Gross, Twitter | Leave a comment

Top Ten SEO Techniques

I’m sure most online marketers have their own opinions, some even based on research, concerning the top ways to get ranked in the organic, free search, listings (SEO).  We have listed below what we have used to successfully promote and … Continue reading

Posted in Marketing, SEO | Tagged Anchor Text, Backlink, Header Tags, Meta Tags, Site Map | Leave a comment