Stephen D. Gross

So what is all the magic about the number 37?

Very simply stated, the number 37, in our opinion, is the root of success for almost all sales and marketing.  Every web designer, content writer, and marketing guru should know and understand the power of this number!

Ok, so what the heck is the magic in 37?  Did it originate from some super-duper magic show in Las Vegas?  HA!  Not really.

It really should be shown as 3-7.  These two numbers are somewhat separate in terms of how they perform their magic.  You probably use these numbers everyday without knowing it.

Had enough?  Give up yet?

The first explanation concerns the use of getting the buyers attention and making them sticky.  In other words, getting them to return to your website.  So here are the forms of magic:

You have no more than 3 seconds to gain the customer’s attention on your website, page, content, offering, and/or pricing.  Additionally, you have no more than 7 seconds to verify their decision to commit their attention and gain their trust. That’s right, you only have a maximum of 10 seconds to gain their attention and prove they made the right decision to commit their time.

Secondly, during these economic times and under non-emergency conditions, its takes an average of 3 visits to your website, etc. to get the customer to believe in your offering.  It may take as many as 7 visits for the customer to take the action you want them to take.

The “Marketing 37″ concept has been applied, in many different forms, throughout marketing history.  No the magic is not in pasting this number throughout your website (duh).  The real magic is using and applying these two “Marketing 37″ concepts to drastically increase your conversion ratio.  Understanding the need to grab the customers attention, get them coming back, and having them apply the actions you desire is really what the magic is all about.

What is your conversion ratios?  Leave a comment.

Visit Brookstone Marketing Group for more information

Without a doubt the world of content creation has finally reached its Internet maturity.  Just like Branding, content is the fingerprint of your image and authority.

What is content?  The answer is practically everything that is written and/or read by a viewer and a search engine.  Content includes product descriptions & specs, instructions, FAQ’s, title tags, Ads, Blogs, Forums, Press releases, Articles, and many other forms of electronic display.

Read more…

Learn more from Brookstone Marketing Group

OK I admit not everyone has been fortunate enough to study for and receive an MBA.   A Master of Business Administration is a master’s degree in business administration for short.

Guess what?  That’s not what we are talking about!!!

MBA = Marketing + Branding + Acquisition

These three little words that are arguably the root of all online success in today’s online marketing environment.  Why, do you ask?

Marketing is a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. (Wikipedia)

Branding or a Brand is a name or trademark connected with a product or producer.^[1] Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies. (Wikipedia)

Acquisition or to Acquire, gain, usually by one’s own exertions; to get as one’s own, as, to acquire a title, riches, knowledge, skill, good or bad habits. (Wikipedia)

So why is an MBA strategy important on the Internet?  Basically, the Internet is beginning to reach the mature stage from an Internet marketers perspective.  The bell curve of the guru marketer with their secret sauce mentality is reaching its peak in terms of their performance value.

Consumers and online searchers alike are beginning to demand a much more professional look and feel in terms of the presentation, creative quality and content than has ever existed before.

The online marketer together with the associated content writers, graphic artists, developers and sales dept’s must all work together in a cohesive fashion in order to gain optimum control and accountability over what is quickly becoming the main-stay in research and purchasing activity.

The small business owner and manager is falling farther behind.  The opportunity to capitalize on Internet marketing and the tremendous low cost advantages to Market & Brand their business and Acquire new customers won’t last forever.  Did you know the Internet is quickly running out of addresses?

To learn more visit Brookstone Marketing Group.