Stephen D. Gross

Without a doubt the world of content creation has finally reached its Internet maturity.  Just like Branding, content is the fingerprint of your image and authority.

What is content?  The answer is practically everything that is written and/or read by a viewer and a search engine.  Content includes product descriptions & specs, instructions, FAQ’s, title tags, Ads, Blogs, Forums, Press releases, Articles, and many other forms of electronic display.

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The top seminar question these days is: how does someone decide on a strategy for Internet Marketing if you don’t have a starting point?

The answer is somewhat difficult to answer.  Brookstone has identified over 15 marketing channels available within the online marketing environment.  Picking which one or better yet which ones are best suited for your business requires more knowledge and experience than a typical small business owner possesses.

The easiest general marketing channels to understand are Social Media Marketing, Pay-Per-Click, and of course SEO (Search Engine Optimization) or Free Listings.  Of these three, generally speaking, Social Media Marketing requires the least amount of expense.

PPC can absorb anyone’s budget very rapidly if not monitored on a daily basis.  In addition, the knowledge required for success in combining the affects of keywords, Ad copy, page quality, content relativity, and ad positioning can be a somewhat daunting task for the beginner.  PPC can provide a very rapid increase in revenue and profits if performed wisely.

SEO requires a lot of patience and skill to get your listing anywhere near visible.  Getting your listing on the front page often requires a lot of testing and many months of waiting.  The end result can be very lucrative if your listing appears on the front page and top listing.

Social Marketing has the lowest cost of entry for both cost and time.  A beginner can usually make some impact on their customer leads within days.  However, the avid Social Marketer knows how to employ a solid overall strategy to optimize the results in a very big way.

The best social marketing strategy includes reciprocity, a commitment to scheduled postings, the ability to listen, transparency, community, and above all honesty.  Failure to include, at the very least, these main criteria can drastically damage your results and possibly your reputation

To get additional information click here: Brookstone Marketing Group

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In a recent report posted by Neilson their research shows a surge in consumer confidence with online search and buying trends.

The Nielson survey shows that 9 out of every 10 (90%) Internet consumers trust word of mouth or people they know for recommendations of an impending purchase.

The report also shows that 70% trust online opinion (Social Marketing, etc.)

However tied with online opinion is websites or business with strong branding coming in at 70%.  Online Brand confidence has rose from 48% to 70% in just two years.  Thank you Social Marketing with Branding!

Content in articles, press release etc comes in a close 4th with 69%.  However it is unclear whether this statistic includes offline content as well.

Traditional forms of advertising, TV, Newspaper, Magazines, Billboards, and Radio fall into the ranking of 6-10.  Their percent of confidence falls between 55-62%.

Search engine result ads, online banner ads, online video sales ads, and phone text ads fall to the bottom of the barrel.  Their percent range is 24-41%

All of this is great news for firms who are active in Social Media Marketing and Branding.  Unfortunately these 2 opportunities for growth are normally far beyond the reach of the small business owner.  The need for quality online marketing firms to reach out to the small business community to provide these services has come of age.  However the greater need for the small business owner is one of education and conversion from traditional advertising into the online marketing arena.

Vistit BrookstoneMarketingGroup.com today!