Tag Archives: Marketing
Is Content really that Important?
Without a doubt the world of content creation has finally reached its Internet maturity. Just like Branding, content is the fingerprint of your image and authority. What is content? The answer is practically everything that is written and/or read by a … Continue reading
Would you like an Internet MBA?
OK I admit not everyone has been fortunate enough to study for and receive an MBA. A Master of Business Administration is a master’s degree in business administration for short. Guess what? That’s not what we are talking about!!! … Continue reading
Do I need Telephone Sales?
While it is very common for online businesses to neglect the opportunity for additional revenue by simply providing an 800# on their website, these same companies further neglect to understand the real power in this simple but sometime difficult to … Continue reading
Best Practices for Online Marketing
The top seminar question these days is: how does someone decide on a strategy for Internet Marketing if you don’t have a starting point? The answer is somewhat difficult to answer. Brookstone has identified over 15 marketing channels available within … Continue reading
Living for “Why” not “How”
I recently had a discussion with one of our Independent Sales Representatives about the many styles of sales approaches used by the most successful career minded sales professionals. It became very apparent that we all seem to forget “why” we … Continue reading
How to Start Your Sales Funnel
Success starts with a beginning! One of the most common questions we receive from prospects is how to use the Internet to get new customer leads flowing without exhausting their valuable time. The answer is very simple; let the Internet … Continue reading
Outside the box of Social Media Marketing
The questions surrounding how to apply and what to say when using Social Media Marketing are growing exponentially. Many would see this as a signal of failure for people to understand in general the whole concept of community participation, branding and … Continue reading
Social Marketing racing to the Lead in Consumer Confidence
In a recent report posted by Neilson their research shows a surge in consumer confidence with online search and buying trends. The Nielson survey shows that 9 out of every 10 (90%) Internet consumers trust word of mouth or people … Continue reading
Social Marketing for Franchise & Multi-Location Business
We have been involved with Online Marketing for over 15 years and have seen the dramatic effects on business in general by search engines like AltaVista, Excite, AOL, Yahoo, MSN, and of course Google. However, in our recent blog post, … Continue reading
The Secret Power of Marketing 37
So what is all the magic about the number 37? Very simply stated, the number 37, in our opinion, is the root of success for almost all sales and marketing. Every web designer, content writer, and marketing guru should know and … Continue reading
