SEO – Backlink Importance
Do you know the top SEO technique?
Backlinks are commonly ranked in the top 5 in terms of most important steps for ranking your website or webpage on the front page of search engine results. So what are the top three backlink criteria for using this critical factor for getting moved up on the SEO ladder?
1. Keyword Relevancy – Make sure the links back to your page are relevant to the page content. Anchor text, Title & Meta Tags, and Content all play a valuable role and should be addressed before creating the link. Keywords are often compared by the search engines to establish relevancy within the link and search engine result page.
2. High Value Links: Establish your links with pages with a high Page Rank value. PageRank results from a “ballot” among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it (”incoming links“). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page. (Click here for more Page Rank information)
3. Avoid NoFollow – Avoid backlinks with Nofollow in the HTML attributes. In a nutshell, nofollows are intended to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring. (Click here for more Nofollow information)
Make sure you or your SEO professional understands and implements a strong Backlink practice when getting your website or webpage ranked in the search engines. Remember quality of backlinks often trumps quantity when getting ranked high in search engine results.
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Provided by Brookstone Marketing Group