Time after time we listen to conversation concerning traffic generation and traffic conversion when using Google Adwords and Google Analytics. These days financial dreams are planted in the chase of the all-mighty click through ratio (CTR), conversion ratio and goal funnel success.
In addition to the obvious benefit of using these Google tools for directly growing your revenue is the tremendous benefit of data mining. Data mining, used correctly, can grow your business faster and more profitably than any online marketing strategy. That’s right!
The professional Internet Marketer should know the value of this well known but seemingly elusive method for reverse engineering your online marketing campaigns.
So what are the benefits of data mining?
We’ve experienced overall conversion rate increases of 100′s of percentage points. Bounce rates, specification page exits, and navigation detours tremendously decreased. Customer loyalty and re-visits have been increased up to four-fold. Other side benefits include the ability to incorporate better customer services practices and inventory control.
What is the result of this sometimes painstaking and often tedious work?
Spending $10-20,000.00 on marketing online expense will certainly bring additional traffic. However, you may end up pouring more water into a large bucket with many holes. The increases in traffic might snare additional revenue but can you afford the expense drain and lower profitability?
Spending the same amount of money, and yes more time, on data mining and analysis might just benefit your revenue and profits in a far greater and more sustainable way. How would you like to actually decrease your traffic and, at the same time, double or triple your online business? Making more out of less is always a strong part of any good business plan.
Once you have honed your website into a fine tuned engine and have verifiable results then and only then might be time to ramp up your online marketing budget. Use the lessons learned from data mining to create better metrics and a more sound online business.
Check out ReadyLaunch for additional assistance.
Please feel free to leave a comment with your views on Google Adwords and Analytics.
Picked up your website via google the other day and absolutely liked it so much. Continue this fantastic work.
Thanks for posting this article. Nicely done
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