What makes it so powerful?
Aside from the obvious need for online copywriting and years of Internet marketing expertise, the real power in social marketing comes from the ability to combine and compound many online marketing channels. Even greater is the ability to cross pollinate or further compound many accounts within each of Twitter, Facebook and other marketing channels to reach thousands if not millions of users within a single campaign.
The ability to have two-way communications is tremendous. Being able to listen to your customers and discuss your business offers and needs at the same time is unmatched by any other media channel.
The coup de gras is the add-on capability to acquire, collect and nurture new and existing customers. Keeping customers is almost as hard as getting new ones with today’s real-time search environment. Many up to date business practices include a dedicated email marketing staff to talk, listen, relay, and offer advice to and with their customers 24/7.
Provided by Brookstone Marketing Group
