We build first and analyze second right?
This sounds like a crazy question but that is exactly what most website designers and online marketers do! The pressures of today’s tight budgets and rapid launch demands are dictating short cuts in strategy and design. The Internet is full of the dead bodies of failed websites, content and strategies due to a lack of professional analytics.
The movie “Field of Dreams” said it best….. “If you build it, he will come”. This mentality is the root cause of the problem. The sad fact is most if not all Internet failures could have been avoided by applying pre-launch analytics. Most wait until after they are experiencing an impeding implosion before conducting any form of analytics. The end result is more often than not a decision that the cause, product, or market must have been a bad fit.
Provided by Brookstone Marketing Group
